Content Calendar (4-Week Starter)
A plug-and-play plan for weekly updates, volunteer asks, short videos, and fundraising moments.
Principles
- Consistency beats perfection.
- Video first; captions always on.
- One clear CTA per post.
Weekly Cadence
- Mon: Week goal + story
- Wed: Volunteer ask (photo)
- Fri: Issues explainer (60s)
- Sun: Fundraising moment + thermometer
Content Pillars
- Community
- Issues
- Behind-the-scenes
- Supporter spotlights
Measure
- Post consistency, reach, CTR, signups
- Iterate weekly—what performed, what didn’t