Content Calendar (4-Week Starter)

A plug-and-play plan for weekly updates, volunteer asks, short videos, and fundraising moments.

Principles

• Consistency beats perfection.
• Video first; captions always on.
• One clear CTA per post.

Weekly Cadence

• Mon: Week goal + story
• Wed: Volunteer ask (photo)
• Fri: Issues explainer (60s)
• Sun: Fundraising moment + thermometer

Content Pillars

• Community
• Issues
• Behind-the-scenes
• Supporter spotlights

Measure

• Post consistency, reach, CTR, signups
• Iterate weekly—what performed, what didn’t