Start Your Campaign with Confidence
Follow these steps to go from idea to launch—then set up your CrowdBlue page to raise early money, recruit volunteers, and share updates.
Campaign Setup: The First 10 Moves
Focus on momentum, not perfection. Your launch is a window to prove credibility and build a list. Do these first:
- Clarify your why: two sentences on what’s at stake and why you’re running.
- Write your 3 issue pillars: each in 1–2 lines with a concrete outcome.
- Form a tiny core team: you + treasurer + organizer (volunteer captain).
- Open a bank account & filings: separate account; know your reporting schedule.
- Turn on donations: choose a processor and generate a live donate link.
- Collect contacts: build one sign-up form for supporters & volunteers.
- Draft a launch email (250–300 words) and a 60s intro video script.
- Pick a launch day and schedule 3 posts (morning/noon/evening).
- Set a 72-hour money goal (e.g., $5k) and track publicly.
- Plan your first voter contact shift (10–15 people, 90 minutes).
Keep your tools simple. Anything that slows you down gets cut.
Set Up Your Campaign on CrowdBlue
- Create your account and choose your campaign name. Use the same name across bank, website, and social.
- Claim your campaign page: add headshot, banner, short bio (75–100 words), and location.
- Create your donation link: choose your dollar amounts and fundraising goal.
- Publish your issues: add your top 3 pillars with 1–2 line outcomes; keep language plain.
- Turn on endorsements: allow the CrowdBlue users who find your campaign to endorse you.
- Post updates: add a weekly update (100–200 words) — wins, upcoming events, and all with a clear CTA.
- Add your launch assets: upload your intro video and visuals from your launch day.
- Track links: add
?utm_source=siteto your donate and signup links when you send user communications to see what’s working.
Tip: Your CrowdBlue page is your home base. Make sure every social bio links back to it.
Frequently Asked Questions
How fast can I launch?
If your filings are complete, and you have a headshot + bio, you can publish a CrowdBlue campaign page in under an hour.
What should my first goal be?
Pick a simple, time-bound target like raising $5,000 in 72 hours and recruiting 25 volunteers for your first canvass.
Do I need a big team to start?
No. Start with a treasurer for your filings and bank account and one volunteer organizer. Add roles as your supporter list and donations grow.
Day-1 Checklist
- Turn on donations (test a $5 gift)
- Publish CrowdBlue page (bio, photo, 3 issues)
- Send launch email (250–300 words)
- Post intro video + pin it
- Set a 72-hour goal and share progress
- Schedule first voter contact shift
You’re aiming for clarity and momentum: a working donate link, a published page, and a message your community can repeat.