Digital Ads 101 for Small Budgets
Where to spend, how to test, and what to measure when you only have a few hundred dollars.
Channels
- Search: Capture intent on your name + issues.
- Facebook/Instagram: Short video + supporter quotes.
- YouTube Shorts: 15–30s message to locals.
Budget Split
- $500/mo: 40% search, 60% social
- $1,000/mo: 30% search, 60% social, 10% video
Creative
- Hook in first 2 seconds; captions on
- One CTA (donate, sign, volunteer)
Measurement
- CTR, cost per view, cost per signup/donation
- Rotate 2–3 creatives every two weeks