First 72 Hours Fundraising Sprint

Raise your first $5k with a 3-message email/SMS cadence, a donor ladder, and a follow-up call script.

Goal

Collect $5,000 from your warmest supporters in 72 hours to prove viability and fund your next steps.

Cadence (Email + SMS)

1. T-0 (Hour 0): Launch email + short text to inner circle with direct link.
2. T-24: Progress update (thermometer), social proof quotes, specific ask tiers ($25/$100/$250).
3. T-60: Urgency email + text: “We’re $X away—can you chip in before midnight tomorrow?”

Donor Ladder

• Inner circle: family, close friends, past colleagues (call + text)
• Champions: early endorsers, local leaders (email + DM)
• Broad list: subscribers, social audience (email + post)

Call Script (2 minutes)

“Hi [Name], it’s [You]. I’m running for [Office]. We’re in a 72-hour sprint to raise our first $5,000. Can you pitch in [anchored amount] today? I’d be honored to have you on my Day-1 list.”

Tracking

• Use one donation link with UTM: ?utm_source=launch72
• Tag donors by ladder rung for follow-ups
• Daily recap to your team with counts and total raised

Assets

• 1080×1080 “Goal” graphic with live number
• 600px email banner
• Thank-you reply template

Metrics

• Target: 60–120 donations; median gift $35–$50
• Reply rate inner-circle texts: 30–50%
• Open rate launch email: 35–45%

After 72 Hours

Send a gratitude roundup, list first goals (e.g., voter file, compliance, first field shift), and invite donors to share your page.