Launch Day Toolkit (Email, Social, Press)

Everything you need to announce your run: a launch email, three social posts, and a 250-word media note—editable and field-tested.

Overview

Your announcement frames your race and signals credibility. Use these ready-made templates to publish in under an hour.

1) Launch Email

Subject: I’m running — and I need you with me
Preview: Day 1 matters most.
Body (250–300 words): Who you are, why you’re running, what’s at stake; 1–2 specific goals; a clear donate button and a P.S. with a share ask.

2) Social Posts

Post A (Intro): 40–60s video, subtitles on, headline text in first line; CTA: “Chip in” + site link.
Post B (Issues): 3-tile carousel: Problem → Plan → People; CTA: “Share if you’re in.”
Post C (Community): Photo with 1–2 supporter quotes; CTA: “Join our launch list.”

3) Media Note (250 words)

Plain-text announcement: who, what office, district, top 2 issues, kickoff events, and press contact. Include one quote.

Assets Checklist

• Square headshot (1080×1080) + banner (1500×500 min)
• Logo (PNG/SVG) and brand colors
• Donation link enabled + test donation confirmed
• Website page published with 2–3 paragraphs

Day-1 Cadence

1. 8am — Email launch
2. 9am — Post A
3. 12pm — Post B
4. 4pm — Post C
5. 7pm — Thank-you update + goal thermometer

Pro Tips

• Use names in first 3 lines of your email.
• Pin the intro video post across platforms.
• Reply to first 50 comments to boost reach.