Voter Contact 101: ID → Persuasion → GOTV

A simple path from building your universe to mobilizing supporters, with printable scripts and cut-list guidance.

Overview

Great field runs on clarity and logging. Your pipeline is: Universe → ID → Persuasion → Mobilization.

1) Build Your Universe

• Pull the voter file for your district; filter by eligibility and past turnout.
• Segment by precinct and likely support.

2) ID (Identification)

• Use a 3-question script: Support? Top issue? Contact info?
• Log responses within 24 hours.

3) Persuasion

• Target undecided/lean-opponents; test 2–3 messages tied to issues.
• Rotate messengers: candidate, veteran, parent, small-business owner.

4) Mobilization (GOTV)

• Convert supporters into commitments; confirm voting plan, deadline, and location.
• Ballot-chase for mail voters; confirm ballot returned.

Scripts

Keep to 45–60 seconds, one ask per contact. Include opt-out language for SMS.

Reporting

• Daily: doors knocked, contacts made, IDs (yes/lean/undecided/no).
• Weekly: persuasion shift rate, supporter growth, volunteer hours.