If you’re fired up and ready to run — the next question is: run for what?

Choosing the right office is one of the most strategic decisions you’ll make as a first-time candidate. It’s not just about what’s open or available. It’s about matching your lived experience, your community roots, and your passion with the seat where you can make the greatest impact.

At CrowdBlue, we believe there’s no such thing as a “small” race — only the right race for you.

🔍 Factors to Consider When Choosing an Office

1. Community Impact
Ask yourself: Where can I make the biggest difference in people’s lives? School boards shape education. City councils decide on housing, safety, and local budgets. The closer the seat is to the people, the more immediate the impact.

2. Your Experience and Connections
You don’t need to be a policy expert — but you do need credibility in your community. If you’re already organizing or volunteering, you’re building trust that can carry into elected leadership.

3. The Political Landscape
What’s the district’s voting history? How active are voters? Are there open seats or vulnerable incumbents? These factors help determine your path to viability.

4. The Scope of the Role
Consider what the position actually controls. Some titles sound powerful but have limited influence. Others may fly under the radar but drive critical decisions (like utility boards, planning commissions, etc.).

🧰 Use the “Choosing the Right Race” Worksheet

We’ve created a worksheet to walk you through:

• Listing offices in your area

• Reviewing voter turnout trends

• Assessing demographic & values alignment

• Researching filing requirements and deadlines

👉 Download the CrowdBlue Worksheet: Choosing the Right Race and fill it out with a mentor or trusted advisor.

💡 Pro Tips from Campaign Coaches

✅ Choose a role that aligns with your passion. If you're focused on environmental justice, a local board seat might move the needle more than a legislative one.
✅ Don’t overlook smaller seats. They’re often winnable, powerful, and build your bench for future races.
✅ Check timing & term length. Do you have the capacity to serve right now? Do you understand what the next 2–4 years will demand of you?